My computer crashed last night, so I reloaded a bunch of browser
tabs I'd had open before the crash. On one LiveJournal entry,
when I went to that tab for the first time after the reload, a Best
Buy ad showed up blocking my view of 95% of the window (with the
rest greyed out), a jingle started playing, and the "close this and
continue" button had a message saying I could only close it after it
had played at least four seconds.
I was logged in already at the time.
A banner ad here, a margin ad there, I can skip over even if they
do annoy me when I notice them. This trend of popping up ads that
block my view of the content of the page is something I've been
meaning to rant about (it gives me the message, "we really don't
want you to read what's on this page," or possibly, "our webmaster
fucked up").
Showing ads to other people, on my content, without paying me
for doing so, was the reason I stopped posting complete entries on
LJ and started posting fake-cut-tags linking to whole entries
elsewhere (mostly Dreamwidth, also InsaneJournal and others).
Paying LJ not to show my ads to my readers would've been an
option if the reason I'd reverted to a free account in the first
place hadn't been in protest of other policies I wanted to see
changed before I gave them more money. This most recent
tactic, if it persists, may finally be enough to chase me away
from reading LJ (and reinforces my opinion that taking
my content elsewhere was wiser than subjecting my readers to ads
LJ serves). Seeing a banner ad before the comments when reading
an entry by a user with a 'Plus' account is one thing. Stopping
me from even seeing the entry until I've turned off my
speakers and waited four seconds (at least in the browser I'm
using at the moment, the clock starts ticking when I make that
tab current, not as soon as the page finishes loading in the
background) goes too far. I realize that the whole point is
that banner ads are too easy to ignore, but here's the thing:
if you make the ad foreground instead of background, its
effectiveness goes from not-as-positive-as-you'd-like, to
negative, or at best zero: you don't get me to
pay more attention, you convince me to go read something
else.
And yes, this ad did piss me off enough to warrant taking
the time to write five paragraphs about it and to make an
exception to my links-on-LJ-text-goes-elsewhere policy because
I want to make sure my friends who only bother to lick those
links when they look especially interesting (there must be a
few, at least) see this too. But the basic idea is quite
simple regardless of temper: make it sufficiently annoying
or inconvenient to read, and I'll find something else to read
instead. It's a big web; I'll find something else to read.
Read this / comment on it at
blurty
insanejournal
crazylife
journalfen
livejournal
scribbld