Δαφνη Ευτυχια Αρθουρος

"We live in a world where 98%+ of people who see a tweet are not going to click on the link. If the goal is to inform people, news orgs need to adapt.

"Straightforward headlines, straightforward tweets, etc. The 'curiosity gap' need to end.

"Throughout the course of a day, I might scroll past hundreds of links. Sure, I'll click on a handful, but for the most part, it's just my eyes taking a split second to register what's said in the tweet and moving on.

"But you ever have that thing where you're like "I heard this somewhere, but I can't remember exactly where?" It happens to all of us. Maybe you read a quick article about something... or maybe you just saw a tweet. Over time, you probably don't recall.

[...examples (worth clicking through for; they do make this clearer)...]

"The big question that news organizations have to ask themselves is whether or not they want to be responsible for the next one-liner that never was.

"So I guess this is a long way of saying: Make Headlines Boring Again (and please read my article: https://www.mediamatters.org/blog/2018/11/02/headlines-can-t-handle-trump-s-lies-so-it-s-time-rethink-them/221968 ... )"

-- Parker Molloy (@ParkerMolloy), 2019-01-03