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From "Conservative Men Are Obsessed With Alexandria Ocasio-Cortez. Science Tells Us Why." by Laura Bassett, 2019-01-11:

[...] That's why conservatives want and need to undercut her influence. And the most time-tested way to undermine a woman's power is to sexualize her, to make her an object instead of an agent. A 2013 study by the Women's Media Center found that merely discussing a female candidate's appearance has a negative effect on her support from voters.

"The moment at which you turn someone into a sex object, you put yourself in a position of authority over them, which is why sexual harassment is classified as being a form of gender discrimination in the workplace," Heldman said. "They are the object who exists for you, and you are validating their worth."

Or, as former Hillary Clinton campaign staffer Jess McIntosh put it: "Defining a woman's value by whether or not men want to have sex with her is the oldest trick in the patriarchy. Either way, she's diminished."