From "Pride merch won’t save trans youth" by Katelyn Burns (transscribe), 2021-06-25, Vox:
While companies like Walmart profit off of rainbow merchandise and branding, this recent wave of anti-trans legislation has largely been met with corporate silence. It's not that corporations have historically stayed apolitical; in the recent past, many have shown up when it matters, influencing lawmakers on LGBTQ equality and having significant impact.
[...]
"We are really grateful to corporations that have stepped up to support LGBTQ folks in the past," Viv Topping, director of advocacy and civic engagement at the Equality Federation, told Vox. "But this year we saw a noticeable lack of engagement from corporations as the anti-trans bills have been further introduced across the country."