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From "Exclusive: Rachel Maddow Gives Her First Interview as She Steps Back From the Nightly Grind and Revs Up for Her Next Act" by Joe Pompeo, Vanity Fair, 2022-08-07:

In this new multiplatform realm, the measure of success for someone like Maddow is not as cut and dried as in the traditional cable universe, where you know how successful you are based on how many people watch your show every night, which is in turn a measure of how many brands want to advertise during your commercial breaks. For years, millions of people tuned in to The Rachel Maddow Show as nightly appointment viewing. Will her future projects inspire the same loyalty? What will success look like for, say, a long-form Rachel Maddow podcast, or limited series, or film adaptation? Is it the number of streams? Critical acclaim? Box office numbers? "This is gonna be a disappointing answer," she says. "But for me, success is doing work that I'm proud of. It's about feeling like I am free to do what I want, and to say what I want, and to talk about things that I think are important, and to contribute something that wouldn't necessarily have been contributed had I not been the one working on it."