Δαφνη Ευτυχια Αρθουρος

"Reached by telephone at NBC yesterday, Mr. O'Brien said he was stunned and overwhelmed by the viewers' response to what had initially been a throwaway line, and by what that response, collectively, suggested about how the digital world was affecting traditional media like television.

" 'We couldn't have done this two years ago, three years ago,' Mr. O'Brien said. 'It's sort of this weird comedy dialogue with the audience.' "

-- from "So This Manatee Walks Into the Internet", by Jacques Steinberg in The New York Times, 2006-12-12, about Internet response to mention of an initially fictitious (but created by airtime) web site, www.hornymanatee.com on the television show Late Night With Conan O'Brien (NBC)

[Thanks to vvalkyri for pointing it out.]