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posted by [personal profile] eftychia at 04:16am on 2007-05-31 under ,

For commercial television, viewers are not the networks' customers, nor are television shows, ultimately, their product. Viewers are the networks' product, and the advertisers who pay big money to reach those viewers are the networks' customers. The programming is just an intermediate step, a byproduct, or,if you will, bait.

Who are Six Apart's (LiveJournal's) primary customers? The writers and readers ("the users"), some of whom, at least until yesterday, paid for additional account features? Or the advertisers vying for the eyeballs of the "Plus" account holders and non-subscriber readers of "Plus"-level journals? (Presumably, LJ would like to consider both groups its customers, but with which group do its loyalties lie? From a business perspective, where should its loyalties lie?)

And what are the ramifications of the answer to that question, with regard to decisions faced by the content creators? An important difference between LJ and television, regardless of the answer to the question in the second paragraph, is that the 'viewers' and the 'production studios' for LJ are the same people.

[ETA: Official response from LJ/SA to the userbase regarding recent/current events was finally posted about the time I thought to start writing this entry. It may affect your reactions to the questions I ask here.]

There are 9 comments on this entry. (Reply.)
 
posted by [identity profile] silmaril.livejournal.com at 01:41pm on 2007-05-31
I thought of this yesterday, and wondered if a better community response would not be "OK, I'm not writing in my journal, making it totally private, freezing my community, and not clicking on any ads anywhere in the site until you fix this," instead of "I will not renew my paid account." The problem with that, of course, is the people who can vote with their money cannot vote with their ad clicks, because they do not see the ads in the first place, and vice versa. Everyone can stop writing, though.
 
posted by [identity profile] silmaril.livejournal.com at 01:41pm on 2007-05-31
And I'm linking to this entry; hope you don't mind.
 
posted by [identity profile] dglenn.livejournal.com at 09:26pm on 2007-05-31
I think you already know this, but for the benefit of anyone recently arriving, my policy on linking is that if I make something publically accessible on the web, I don't see how I can reasonably object to some else's linking to it. (Okay: and if I'm writing it to be read, I'm not likely to unreasonably object either.)

And yowza, LJ's comment-notification-by-email is as slow as molasses in February today. Given the rate at which comments are being added to each new [livejournal.com profile] news entry until it maxes out, I guess I should've seen this side-effect coming ...
 
posted by [identity profile] cerebralsilicate.myopenid.com at 02:23pm on 2007-05-31
From a business perspective, where should its loyalties lie?

As an incorporated business, even if not a publically traded one, isn't that set by legal fiat to "with the shareholders"?
 
posted by [identity profile] cirith-ungol.livejournal.com at 02:44pm on 2007-05-31
I think one of the issues I have with the current events is the fact that 'decisions' aren't really being made on LJ/SA's part. Yes, they 'decided' what buzzwords were used for the purge, but there's a big difference when it comes to the context of those buzzwords. Some of the victim support groups list those buzzwords to help survivors find them. From what I've gleaned out of the firestorm, some of those support groups have been purged.

Also, fiction is fiction. I enjoy reading/writing/watching the occasional gory horror story. I might even sublimate the real desire to pound someone's head in into such a piece of creative drivel. It doesn't mean that I'm likely to go out and actually commit a crime. Stories in other genres aren't any different. Reading or writing a book like Anais Nin's or Anita Blake's work (and others who I can't remember) doesn't mean that one really wants their bodice ripped, to put it in PG-13 language.
 
posted by [identity profile] dglenn.livejournal.com at 10:22pm on 2007-05-31
WfI went to the advertisers and said, "look what unsavory filth your ad is appearing next to." SA has denied that this was a factor in their decision to try to clean up communities and journals bearing the relevant stigmata, so I'll not accuse them of lying right away, but I will say that I remain, so far, unconvinced -- I await more convincing information in either direction. But if that was actually the catalysing event, and (as I suspect) advertisng money counts for too large a chunk of SA's revenue for them to feel hey could afford to lose it, then it may have made seemed to make sense (until they saw the nature and magnitude of the backlash) to scrub away journals bearing the "offensive" keywords regardless of context, just to be able to show the advertisers "nuffin' unsavory here, massa". Er ... assuming (as may or may not be reasonable) that the advertisers themselves were going to be more scared of appearances than context/reality.

The "gotcha" being, what happens to the advertising revenue if the stream of content dries up in protest? (And the other "gotcha" being, what if SA can't afford to have either revenue source -- advertisers or paying users -- shrink much, regardless of which is larger?)

As for the fiction and the support groups getting swept up in the whole mess, that's partly an example of the "zero tolerance means never having to think" attitude (which I think you were alluding to when you said that 'decisions' were not being made by SA, right?) and partly ... well, an aspect that makes it so difficult for me to believe SA's denial of the advertising threat being the precipitating factor, just yet. I know they say, "never attribute to malice that which can be explained by stupidity," but the required stupidity level exceeds my suspension-of-disbelief.

Regardless of whether this event indicates that we're not the customers who count, or was merely a giant "oops", it was handled clumsily, and not in a way consistent with the stated goals. Having apologized (and admitting the magnitude of the error) goes a long way; I'm still looking for clues as to whether to trust them.
 
posted by [identity profile] cirith-ungol.livejournal.com at 10:43pm on 2007-05-31
Not sure about the trust issues, but at least two communities that were deleted (pornish_pixies, which is an HP-fic community and lolita07, which was a Spanish-language discussion community about 'that book by Nabokov') have been undeleted.

I'm still keeping my shiny-new default icon for a while.
 
posted by [identity profile] cirith-ungol.livejournal.com at 10:51pm on 2007-05-31
Oh, and regarding my statement about decisions not being made, I was referring to the fact that the method of selecting journals to delete seemed to be a simple search on keywords that could have been written by a junior-level script-kiddie.

If interestarray() contains offensivekeyword$ then journalstatus:="deleted"
 
posted by [identity profile] heptadecagram.livejournal.com at 02:50pm on 2007-05-31

From a business perspective, it's "which group is the more valuable investment, and who makes us money". I can't easily find how many of each account type there are in order to determine approximate income. I do know that there seem to be about one million active users. I do know that an ad would bring in income of about $2–6000 (based on current Internet advertising rates; yes, I play one in real life). As such, advertisers are the customers unless paid accounts outnumber the Plus accounts by a very large margin (more than just 100, remember that the figure is per ad, not per year, and most ads have a lifetime of one month). You would need about 1200 paid users per plus user, minimum, for LJ members to be customers as opposed to product.

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