There's a meme -- a subtle meme in the form of either 'framing'
or unexamined-assumptions -- that I keep seeing, and it keeps
bugging me. It shows up in lines like this one:
Following the launch of [Viacom's] billion-dollar lawsuit, YouTube
introduced filtering tools in an effort to prevent copyright materials
from appearing on the site.
[Note: It has been pointed out to me that the
article linked to above has since been edited to read "content
that infringes copyright" instead of "copyright materials". My
thanks to the BBC for making this edit. As that was merely a
convenient example of a larger trend I've observed in the press
in general, the remaider of this essay stands. I'll keep an eye
out for a fresh example.]
Is the inherent problem in that sentence as written obvious to
others as it is to me?
The very clear message, despite being carefully not
said explicitly, is that only Big Corporate copyrights
count, and the copyrights of the rest of
us aren't "real copyright" just like alcohol isn't a "drug".
None of us even count. Because otherwise, the fact is that any
user-created content on YouTube[1] not explicitly released into
the public domain is 'copyright materials' too;
it's just legimately posted copyrighted material.
Free Software? Creative Commons? Those are just intentionally
permissive licenses attached to very-much-still-copyrighted
material -- those licenses don't even work without copyright.
Cell phone video of your buddies being silly, posted without
any thought as to copyright, licensing, etc.? Protected as well:
"A created
work is considered protected by copyright as soon as it exists."
Posting that video on YouTube is legitimate[2] because the owner
of the copyright is the one posting it (and by doing so, giving
YouTube permission to stream it to other users), not
because it's "not copyright materials".
The only things on YouTube that are not copyrighted and not
explicitly released into the public domain by their
owners, are clips that are so old their copyright has expired[3].
Regardless of whether it was created by Viacom, BBC, CBS, or
Joe Shmoe, the overwhelming majority of content on YouTube
is protected by copyright. The question should not be "how
much of it is copyrighted", the only legitimate qestion in the
context of the Viacom dispute is, "how much of it is posted
legitimately, by or with the permission of the material's owners
or legal agents?"
Phrasing it the way I keep seeing it phrased, is at best
Unforgivably Sloppy thinking and/or writing[4]. At worst, it's
deliberately spreading the corporatist agenda that only the
big companies' rights matter and the rest of us haven't any
meaningful intellectual property rights.[5]
Regardless of which side you're on in the "should 'intellectual
property' even be a meaningful concept" debate, or which of the
many sides you're on in the "what's fair and what isn't regarding
protection of intellectual property", unless you're an unapologetic
shill for corporatism this kind of sloppy thinking, this poisoning
of the meme pool that works to convince individuals that they
have no IP rights (and that they needn't worry about ripping off
any other individual's either), but the big corporations with big
laywers do, cannot possibly be a good thing.
Let's try to fix this sloppy thinking. Remind people that nearly
all the legitimate stuff on YouTube is covered by copyright as well,
and "copyright" should never be used as a casual shorthand for
"stolen" or "inappropriately posted" or (*ugh*) "corporate owned",
because doing so makes it too easy to forget that our works
are protected by copyright as well. And that many copyrighted works
are being shared legitimately (whether through implicit terms-of-use
for sharing-sites, through casual agreements that it's okay, or
explicit licenses such as the various
Creative Commons licenses or other licenses similar to those).
Let's not let that
window close so far that we lose access to -- or memory of --
what rights we "little people" have.
[1] At least from users in Berne Convention countries.
[2] Assuming either that it's being used in a manner that
does not require model releases, or that every recognizeable person
in the video consents.
[3] Or, IIRC, certain materials created by or on behalf of
the US government, but I need to go look that up.
[4] Okay, "or editing".
[5] Related to this is the subtext that only "big companies"
can producse meaningful/signficiant works, that all art must be
consumed by customers of 'real corporations', and that creating art
worth other folks' attention isn't something we mere peons should
think about doing.