From the Quotation of the day mailing list, 2013-10-27:
"Science is telling us to have more fun together and do more stuff. This is great news, for we must obey science." -- Danny Wallace, writer, on research by Robin Dunbar of Oxford University suggesting that men need to get together with friends twice a week.
[ http://www.dailymail.co.uk/health/article-2469485/Mens-wellbeing-depends-meeting-friends.html]
(submitted to the mailing list by Terry Labach)
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Ig Nobel material here, methinks, at any rate.
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It was funded by Guinness. ETA: not just saying that. Commissioned and funded by Guinness. Male socialization is apparently part of their brand.