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"For clients who think 'exposure' is worth anything:
"Who's the artist of Washington's portrait on the $1 bill? Quick! Anybody?
"That artwork has had more exposure than you'll ever provide, but that hasn't made the artist well known.
"Just give me the dollar."
-- Pulsar (@PulsarCardinal), 2018-12-07 (And yes, some of you will have known that the engraving is based on a portrait by Gilbert Stuart, as noted in the next tweet, but how many of us could pull that name out of our heads? And as @PulsarCardinal notes in that followup, "The engraving itself has been done by a variety of people over the years. Which is even worse--the actual craftsman doing engravings themselves are largely unknown. Try asking them what all that exposure got them.")
[Merry fourth day of Christmas!]
(no subject)
My other answer for the "you should do it for the exposure" types would be to ask how they heard of the artist. Because whatever the answer to that, it's likely to lead to "So, you want me work for free so more people will see my name and ask for freebies. No." (If it's not because they saw the artist's work elsewhere, the artist doesn't need "exposure." If it is, "exposure" isn't going to lead to a paying gig.)
I also suspect it would be interesting to answer those requests with "what sort of exposure are you talking about? How will you make sure that people who see the work know my name?" Because the person who's trying that on isn't likely to tell everyone "Jenny Artist took wonderful photos of my wedding, would you like to see them?" or put "photo by Artist's Name" in middle-sized friendly letters under the wedding picture on their desk or their parents' wall. Book covers list the author; the cover artist's name might be on the title page, where people thinking "nice drawing of a castle" in the bookstore won't notice it.