[1] When I saw the box, and later saw print advertising, I assumed that the name of the Coca-Cola product was pronounced 'TROO-vee-ah', similar to the stress pattern I've always heard on "stevia". When I finally heard the name in a radio or television ad (I forget which), it was pronounced 'troo-VEE-ah'. It turns out that the swooshy tittle in the logo is supposed to be an accent aigue, which wasn't clear to an English speaker looking at a box labelled in English from an American company. I'm more than half inclined to continue saying it with the other stress just as a sort of wee rebellion against Coca-Cola, to emphasize that it's based on the non-patentable stevia, and as a protest against ambiguous typography.
I keep hearing that Pepsi is moments away from introducing their own stevia-based, patented, processed product, but I don't know what it's called. Nor when we'll see stevia-sweetened diet soft drinks (which, unlike all previous versions of diet sodas, I might actually be able to stand the taste of).
Whoops, forgot the footnote
I keep hearing that Pepsi is moments away from introducing their own stevia-based, patented, processed product, but I don't know what it's called. Nor when we'll see stevia-sweetened diet soft drinks (which, unlike all previous versions of diet sodas, I might actually be able to stand the taste of).