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posted by [personal profile] eftychia at 07:33am on 2005-02-25

I finally got one decent night's sleep, and the very next night I get smacked with insomnia. Feh. Anyhow, I just posted this to talk.bizarre and figured I'd share it here as well. (I've made minor stylistic edits and deleted some bits that are redundant in light of my 5 AM entry, but have not done the complete rewrite that I probably should have.)


In my part of the world there is a well-documented (and frequently mentioned) but poorly-understood phenomenon which drives hordes of people to dash to grocery stores in a purchasing frenzy to buy weeks worth of bread and milk and (depending on the county they grew up in) either eggs or toilet paper, whenever the weatherman mentions that snow is on the way. This isn't just a regional running joke; you can see the effects in any area grocery store: the depleted shelves in those sections, the odd behaviour in the checkout line, the crowding at different hours than when the stores are usually busy in other weather. It's real.

At some point it dawned on me (and I mentioned it about a month ago) that the Snow Panic Purchase Trinity are all snow-coloured items. Oh, sure, a loaf of bread is brown on the outside, but people are buying sliced sandwich bread, and when you look at a slice of white bread, what's the colour that comes to mind to describe it? And admittedly there's yellow on the insides of the eggs, but I'm inclined to label eggs "white things" anyhow. So I've been wondering whether there's supposed to be some magical (or at least superstitious) effect, some power or protection to be gained, by making White Purchases in the face of The Dreaded White Stuff From The Sky. (Or maybe it's merely the power of suggestion urging people toward buying white things (much as the word "yellow" bounced around a half-asleep Arthur Dent's brain that fateful morning), but it's more fun to try to figure out what magical purpose such a ritual would serve, William of Ockham be damned.) Is it to deflect the full force of the storm and reduce the snowfall totals?Or to insulate the purchaser from snow-caused delays and inconveniences?

(And does something similar work against a heat wave or drought? Facing an unusually hot spell in the summer, should we buy yellow foods to represent the sun, or blue foods (of which there really ought to be more, dammit) to represent a cloudless sky?)

But the reason I'm writing this now is that the snowstorm here has just ended, and just as I was finally getting sleepy enough that I might be able to crash, I also became very hungry...

... And while trying to decide which of those needs to satisfy, it occurred to me that the cottage cheese in my fridge would make an extremely quick and convenient snack and possibly not interrupt my progression toward slumber ...

And when it hit me: Snow-Coloured Food. Does this mean that I am not immune to that mysterious White Stuff Urge after all? No better than the wild-eyed panic-shoppers? Or is there some great (or at least mildly helpful) magical purpose to my eating white food this morning?

And finally, if I sprinkle Old Bay seasoning on top of my cottage cheese, would that be a metaphor for the trucks that spread orange sand over snowy streets?

Would it work as sympathetic magic to summon one of those salt trucks that haven't shown up yet?

(We'll conveniently overlook the fact that they're supposed to be spreading blue salt these days.)

Of course, thinking too much about this, and taking the time to type it up, has chased away the sleep that had seemed so near. So I could make a more interesting breakfast instead. But perhaps I'll go ahead and do the experiment.

But if I don't sleep, and the salt truck appeareth not, I won't know whether it's because the spell is ineffectual in general, or because my wakefulness has cancelled it out by keeping Salta Claus away.


Update: While I was polishing this entry, a snowplow did come by.

There are 22 comments on this entry. (Reply.)
 
posted by [identity profile] donnad.livejournal.com at 12:58pm on 2005-02-25
I always wondered about that phenomenon too. Growing up, we never would have thought to "stock up" before a snowstorm. Despite living about 5 miles from the nearest store, (grocery or convenience)we never had problems getting out when we needed to. Even during the great blizzard of 1978, my family was able to get out and the nearest store was open (it helped that the owner of the nearest convenience store lived above it.)

My family walked to the nearest neighbors house (about 1/4 mile away) to see if they needed anything, since they had a newborn and two toddlers in the house at the time, we figured they might run out of milk or something and since we were bored and going out anyway...

Then we walked the several miles pulling a sled since the street we lived on and the main road didn't see a plow until a week after the storm ended.

My father actually was able to get his truck out and got a special emergency vehicle permit to be on the roads, he had chains on his tires and was out running special errands for the police and fire departments and we didn't see him for days following the storm.

It's interesting how now if more than a dusting of snow is predicted, people go nuts stocking up. I wonder if it is a result of storms like the blizzard of 1978. Or maybe they are afraid that the trucks delivering the food wont be able to get through so they want to get it before the store runs out.

I don't know, but when someone complains about the snow up here in New England, I usually tell them "It's New England, It's February, It snows in New England in February."
 
posted by [identity profile] dglenn.livejournal.com at 01:42pm on 2005-02-25
I thought I'd noticed a greater skittishness toward snow here, too, but wasn't (am not) sure whether it's my imagination, a real cultural shift, my own getting less cocky as I age, or just my noticing the "grown up" perspective more over time. If it's a real cultural shift, then I wonder whether it really is a response to a traumatic storm or a symptom of some deeper shift in attitudes toward risk in our society. But that train of thought had been centered on decisions to cancel plans, avoid driving, etc., more than the stocking-up urge (which I think has been fairly constant down here, but I should ask folks older than myself about that).

It sounds like there is a distinct change up where you are; have there been a lot of people from less-snowy places moving to New England since your childhood? I could see the 1978 blizzard making people a little more careful, but I wouldn't expect more than a short term "go nuts" response ... But I am not a sociologist, so maybe someone in the field would find that less surprising?

I've got memes from the SUV/auto safety/perception of risk (http://www.gladwell.com/2004/2004_01_12_a_suv.html) article I read yesterday bouncing around my head and trying to attach to this train of thought, but I'm not sure how/whether they connect yet.
 
posted by [identity profile] donnad.livejournal.com at 01:56pm on 2005-02-25
I wonder if it is that there are more immigrants mving to this area of the US that are unaccustomed to snow or bad weather in general.

I know that I grew up in a small town that didn't have any "People of color" until I was in high school when one black family moved in. It was a very Italian Catholic town, and those that weren't Italian were likely to be Irish Catholics (my French Canadian family was in the minority) Now the town is quite diverse. But that is just my small home town. I don't know what the demographics would have been for the Boston area thirty years ago as opposed to now. I'm inclined to beleive that it too has become more diverse.

I also think that people have just forgotten what a real New England winter can be. We have had some really mild winters for the last ten or so years. No serious major snowstorms that cripp

le the city the way the Blizzard of 1978 did. That also could be that we have better forecasting abilities now and are better prepared so they don't seem as bad and the road crews and such can get a jump on the storm.

Then again it could be a combination of all of the above.

I think my brain is starting to come back after being on vacation for a couple of days because of my headcold.

 
posted by [identity profile] osuneko.livejournal.com at 01:26pm on 2005-02-25
I think it's more of a coincidence. The real question is, "Why are all the essential items white?" People go to the store before a storm to buy what they consider to be essential products. Toilet paper is very important, milk is used for so many things other than drinking (baking, cooking, cereal), eggs are also an easy meal to make and used in many recipes (incredible, edible egg!). Same with bread.

I'm not sure why people consider these to be the most "essential items." I understand toilet paper. And bread. But wouldn't water be more important than milk? And what makes eggs better than, say, cheese (even though most cheese is white, too)?

I'm wondering if it's more of a cultural thing that most people have been imbued with. People just do it and think it, probably because their parents did. And their parents before them. Old habits die hard.
 
posted by [identity profile] dglenn.livejournal.com at 01:44pm on 2005-02-25
Mommy! Someone's channelling William of Ockham and spoiling my fun! Make them stop!
 
posted by [identity profile] darwiniacat.livejournal.com at 03:46pm on 2005-02-25
I was going to reply seperately and say that I really like you buy you're just so strange darling. But then I saw this reply and had to attach it here!

I also agree though that milk and eggs are really not practical since you run a measurable chance of losing electricity and those things would spoil.

And then there's also the people who buy unbleached paper products and brown eggs. But they might not be the ones running out in the white hoarding frenzy either.

I like your theory though!
 
posted by [identity profile] cirith-ungol.livejournal.com at 09:01pm on 2005-02-25
If it's cold enough for snow, you've got ready-made refrigeration just a few steps away :) I've had bottles of juice (semi-intentional) and eggs (due to a forgotten grocery bag) actually freeze outside in my car.

Milk thaws OK, but has to be shaken to redistribute the solids. Eggs not so well unless separated.
 
posted by [identity profile] darwiniacat.livejournal.com at 09:25pm on 2005-02-25
If it's cold enough for snow, you've got ready-made refrigeration just a few steps away :)

Yeah, I hadn't thought of that! duh....
 
posted by [identity profile] pickledginger.livejournal.com at 09:16pm on 2005-02-25
Milk, eggs and other perishables are fine for winter - if the electricity goes off, your whole dwelling will become a fridge! It's when people stock up on such goods before hurricanes that I'm left scratching my head.
 
posted by [identity profile] darwiniacat.livejournal.com at 09:24pm on 2005-02-25
Yeah, I hope I don't forget to stick my groceries outside the next time I lose power in the winter.... Ooops!

 
posted by [identity profile] pickledginger.livejournal.com at 09:37pm on 2005-02-25
*g*
 
posted by [identity profile] osuneko.livejournal.com at 06:06pm on 2005-02-25
This is quite.. surreal.

I did a bit of reading on Old Willie but don't exactly see a direct correlation between his theories and what I said. Perhaps an overall similarity, but nothing substantial. Then again, you probably know of him better than I, so I'm sure I am played the fool.

Just how sharp is Occam's Razor, anyway?
 
posted by [identity profile] dglenn.livejournal.com at 03:35pm on 2005-02-28
You suggested that the explanation might be much simpler than my sympathetic magic or complicated superstition hypotheses, so I was pretty much just alluding to the Razor.

Which, by the way, has given me a few cuts and nicks in the past, but (despite its breadth) has not yet severed any of my digits, if that narrows down the idea of how sharp it is. Getting cut by it hurts more than a paper cut, but the pain doesn't last as long as the pain from chopping off a zit with an electric shaver. The real problem is that sometimes that rounded strip falls off the back of the Razor, revealing that it's actually double-edged. It's usually quite easy to handle, but if you're not paying attention at those times you can slice up your hand when you try to use it.
 
posted by [identity profile] osuneko.livejournal.com at 03:38pm on 2005-02-28
I'm sure I've been dualy hurt by my own use, but I find there's no going back once you've seen it. I never read anything about the man until you mentioned him and I never studied his teachings. However, I seem to have come to the same conclusion on my own.

Personally, I'd rather not see things this way, but I fear anything else would be a lie unto myself.
 
posted by [identity profile] pickledginger.livejournal.com at 09:15pm on 2005-02-25
I think those very items ran out in a lot of stores after the '78 blizzard, thus spurring a generations-long buying spree.
 
posted by [identity profile] scarlettj9.livejournal.com at 04:31pm on 2005-02-25
It's not white things at all...It's french toast. Milk, Eggs, & Bread are french toast.
blk: (Default)
posted by [personal profile] blk at 05:56pm on 2005-02-25
And french toast is definitely an essential item. Mmmm...
 
posted by [identity profile] dglenn.livejournal.com at 03:24pm on 2005-02-28
I've heard other people refer to impending snow as "a French toast emergency".
 
posted by [identity profile] merde.livejournal.com at 06:44pm on 2005-02-25
if wikipedia doesn't have an entry on this already, it ought to.
 
posted by [identity profile] texas-tiger.livejournal.com at 09:01pm on 2005-02-25
Reminds me of that Powerpuff Girls episode that was parodying the Beatles and MojoJojo and his gang end up stealing all-white items from the grocery store (milk, eggs, toilet paper, paper towels, etc.). MojoJojo explains to the gang that since the items are "all white", it is "all right" to steal them.
 
posted by [identity profile] pickledginger.livejournal.com at 09:36pm on 2005-02-25
eerie!
 
posted by [identity profile] syntonic-comma.livejournal.com at 08:30am on 2005-03-04
...purchasing frenzy to buy weeks worth of bread and milk and ... either eggs or toilet paper....

Another "staple" that vanishes from the shelves is kitty litter. People keep it in the car for traction if they get stuck. Leaves me wondering about the people who -- when the conventional stuff is sold out -- buy the kind of litter we use -- pellets of compressed sawdust, not sand/grit. This stuff falls apart back into sawdust when it gets wet, so it would be useless for traction.

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