"Call him Voldemort, Harry. Always use the proper names for things. Fear of a name increases fear of the thing itself." -- Albus Dumbledore, in Harry Potter and the Philosopher's Stone (published in the US as Harry Potter and the Sorcerer's Stone) by J. K. Rowling
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change the title of the book/movie. :)
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over here knew what a philopher's stone was, while at the same time
using the term for UK readers.
'proper name' indeed ...