"Most people, I think, don't even know what a rootkit is, so why should they care about it?" -- Thomas Hesse, president of Sony BMG's global digital business division, 2005-11-04, regarding the flap over dangerous DRM software on Sony music CDs that auto-installed on Windows computers. ( text quote in The Register, audio from NPR; note that various things have happened in this story since the time I added it to the QotD queue.)
[Security? Who needs that? As long as you don't know about it you're fine, apparently.]
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*eye-roll*
20 years ago, no one knew what retro-virii were. Ignorance = safety? What is this, the 14th century?