When a large group of people seem to believe something totally crazy, there's usually an internal logic that the observer isn't aware of.
Trump says all manner of things that don't make sense or that contradict things Trump said just months ago. But if you ignore the batshit sideshow there's a consistent theme that he's channeling: the current state of affairs isn't working for common people, things used to be better, outsiders and people who are friends with outsiders are to blame, and we should guard what we've got so outsiders can't take it. Wrap that in a thick layer of narcissism and privilege and you've got a pig in a blanket that's hard for a lot of folks to swallow, but it's a mistake to say he's got nothing to say, since his message—however hard to parse it is for a lot of folks—resonated with tens of millions of voters.
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Trump says all manner of things that don't make sense or that contradict things Trump said just months ago. But if you ignore the batshit sideshow there's a consistent theme that he's channeling: the current state of affairs isn't working for common people, things used to be better, outsiders and people who are friends with outsiders are to blame, and we should guard what we've got so outsiders can't take it. Wrap that in a thick layer of narcissism and privilege and you've got a pig in a blanket that's hard for a lot of folks to swallow, but it's a mistake to say he's got nothing to say, since his message—however hard to parse it is for a lot of folks—resonated with tens of millions of voters.