I dunno... ever since "Zippy the Pinhead" became a daily strip carried by major newspapers, I find that very little of this kind of stuff surprises me any more...
I also rarely remember what products they're using these songs for, and since it puts better music than traditional jingles on the air, I'd say that makes it a net plus. :-)
And you're right that using good songs for ads does mean that a little of the crufty music is pushed out of the way, but doggone it, it feels like such a tease to get this wee fragment of a cool song, y'know?
Our weird world
I also rarely remember what products they're using these songs for, and since it puts better music than traditional jingles on the air, I'd say that makes it a net plus. :-)
Re: Our weird world
And you're right that using good songs for ads does mean that a little of the crufty music is pushed out of the way, but doggone it, it feels like such a tease to get this wee fragment of a cool song, y'know?