a) I'm not sure Dodge's target audience for those commercials knows that, and
b) I think they're being sold as not only tough, but "manly".
But y'know, I can imagine some pretty powerful commercials based on the "how tough women have to be" angle. And given the stereotypical young American male attitude toward his car, doesn't it make sense for the car to be somehow vaguely female? (Oh wait, since many seem to view their cars as extensions of there penes, I guess it's sublimated homoeroticism and the cars do have to be male. Never mind.)
Uh, I'm clearly not yet awake enough to be answering comments.
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b) I think they're being sold as not only tough, but "manly".
But y'know, I can imagine some pretty powerful commercials based on the "how tough women have to be" angle. And given the stereotypical young American male attitude toward his car, doesn't it make sense for the car to be somehow vaguely female? (Oh wait, since many seem to view their cars as extensions of there penes, I guess it's sublimated homoeroticism and the cars do have to be male. Never mind.)
Uh, I'm clearly not yet awake enough to be answering comments.